PrimeSquare Academy

Grow your business  •  build real AI skills  •  free with your shop

Opening a shop is just the start. The PrimeSquare Academy helps you actually grow it — and pick up practical AI skills along the way, at your own pace.

1. Business courses — run a shop that sells

Short, plain-language lessons on the things that move the needle: taking good product photos from your phone, pricing, writing listings that convert, keeping stock honest, and turning first-time buyers into repeat customers. Bite-size, with quizzes and progress stars.

2. Your AI learning path — personalised, not one-size-fits-all

This is the part people ask about most. The AI course isn't one fixed course everyone takes — it's a custom path built around your own goal:

  1. You answer a few short questions about what you want to achieve.
  2. We design a step-by-step path just for you.
  3. As you complete each step, the path grows and adapts — you earn badges and build a portfolio of what you've actually done.

So it develops based on what you complete — real, market-valued skills, at your pace.

How to get started

Start my AI learning path → answer a few questions and we design it around your goal Explore the courses → open the Academy in the iTV app (itvapp.org)

Already a PrimeSquare vendor? Your Academy access is included — no extra cost. New here? Open your free shop first, then come back.

In one line:
Learn to grow your shop and build AI skills — on a path shaped around your goal.

PrimeSquare — an iTV Foundation platform  •  primesquare.org  •  You sell. We do the rest.